Government Scheme

MeitY GENESIS (Gen-Next Support for Innovative Startups)

Accelerating Innovation & Deep-Tech Startups Across India

Stage-Wise Funding Support

Apply Now
Funding Support

Up to ₹1 Cr

Based on startup category

Launched By

MeitY

Ministry of Electronics & IT

Target Startups

Tech & Deep-Tech

DPIIT & MeitY Startup Hub Registered

Programme Budget

₹490 Cr

Over 5 years, 10,000+ startups targeted

About MeitY GENESIS

GENESIS (Gen-Next Support for Innovative Startups) is a flagship initiative launched by the Ministry of Electronics and Information Technology (MeitY), Government of India, to discover, nurture, and accelerate innovative startups, particularly from Tier-II and Tier-III cities.

The scheme aims to strengthen India's startup ecosystem by providing financial assistance, mentorship, incubation support, investor connections, ecosystem partnerships, and capacity-building programs. It focuses on supporting startups working in emerging technologies, innovation, digital transformation, artificial intelligence, deep-tech, and other technology-driven sectors.

Implemented through the MeitY Startup Hub (MSH) in collaboration with around 50 Implementing Agencies (IAs) across the country, GENESIS is backed by a ₹490 Crore budget over five years. The programme aims to support 10,000+ technology startups, creating employment opportunities, encouraging entrepreneurship, and accelerating digital innovation throughout India.

The scheme offers multiple funding categories including Ideation Support, Pilot (Proof-of-Concept), Investment Support, and Deep-Tech Startup Support, making it suitable for startups at different stages of growth.

Key Features

Government-Backed Technology Startup Programme

GENESIS is a Government of India initiative launched by MeitY to promote technology-based entrepreneurship, innovation, and startup growth across the country, with a special focus on Tier-II and Tier-III cities.

Funding Support up to ₹1 Crore

The scheme provides financial assistance under different startup stages including Ideation Support (up to ₹10 Lakhs), Pilot/Proof-of-Concept Support (up to ₹50 Lakhs), Investment Support (up to ₹50 Lakhs), and Deep-Tech Startup Support (up to ₹1 Crore).

Mentorship & Capacity Building

Selected startups receive guidance from experienced mentors, industry experts, incubators, accelerators, investors, and corporate leaders to improve business strategy, product development, commercialization, and long-term growth.

Startup Ecosystem & Industry Linkages

GENESIS connects startups with incubators, Centres of Excellence (CoEs), government agencies, investors, corporates, academic institutions, and innovation partners, helping them access new markets and business opportunities.

Deep-Tech & Emerging Technology Focus

The programme actively supports startups working in Artificial Intelligence, Electronics, Semiconductors, IoT, Cybersecurity, Robotics, SaaS, Blockchain, Digital Public Infrastructure, HealthTech, Agritech, CleanTech, and other innovation-driven sectors.

Single Window Startup Platform

The MeitY Startup Hub (MSH) serves as a single-window platform where startups can access various MeitY schemes, funding programmes, mentorship initiatives, startup challenges, and innovation opportunities.

Who Can Apply?

Eligibility Rule 1

DPIIT Recognized Startup — the applicant should be a startup recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Startup India initiative.

Eligibility Rule 2

MeitY Startup Hub Registration — the startup should either be registered with the MeitY Startup Hub (MSH) or be a beneficiary of any MeitY startup programme or initiative.

Eligibility Rule 3

Indian Promoter Ownership — at least 51% shareholding in the startup should be held by Indian promoters at the time of application, as per the Companies Act, 2013.

Eligibility Rule 4

Full-Time CEO — the startup must have a full-time Chief Executive Officer (CEO) responsible for leading business operations and growth.

Eligibility Rule 5

Market-Ready Innovation — for Pilot, Investment, and Deep-Tech funding categories, the startup should have a market-ready product, innovative technology, or commercially viable solution requiring funding for scaling and commercialization.

Key Benefits and Subsidies

Benefit 1

Financial Assistance Across Startup Stages — GENESIS provides funding support from the idea stage to advanced deep-tech startups, helping entrepreneurs build prototypes, validate products, commercialize innovations, and scale their businesses.

Benefit 2

Access to Mentors & Industry Experts — selected startups receive continuous mentorship from successful entrepreneurs, investors, corporate leaders, incubators, and technology experts to strengthen business planning and execution.

Benefit 3

Investor & Corporate Connect — the scheme helps startups connect with venture capital firms, angel investors, corporates, research organizations, academic institutions, and global innovation ecosystems for future funding and partnerships.

Benefit 4

Startup Capacity Building — entrepreneurs benefit from workshops, bootcamps, conferences, startup challenges, networking events, and specialized training programmes designed to improve entrepreneurial skills and business performance.

Benefit 5

Support for Deep-Tech Innovation — dedicated funding support of up to ₹1 Crore is available for startups developing advanced technologies such as Artificial Intelligence, Robotics, Electronics, Semiconductor Technologies, Blockchain, IoT, and other cutting-edge innovations.

Benefit 6

Strong Startup Ecosystem — through collaboration with incubators, accelerators, Centres of Excellence, investors, and government agencies, the scheme creates a sustainable innovation ecosystem that encourages entrepreneurship, job creation, and economic growth.

Documents Required

DPIIT Startup Recognition Certificate.

MeitY Startup Hub (MSH) Registration Certificate.

Certificate of Incorporation.

Company PAN Card.

Founders' Aadhaar Card & PAN Card.

Shareholding Pattern (Minimum 51% Indian Promoter Holding).

Appointment Letter or Proof of Full-Time CEO.

Business Plan.

Pitch Deck.

Product Demonstration or Market Readiness Document.

Financial Statements.

Bank Statements.

Projected Financial Statements.

Proof of Matching Funds (Applicable only for Investment Support Category).

Any additional documents requested by MeitY Startup Hub or the Implementing Agency during evaluation and due diligence.

Growth Ledger

Growth with Technocrat

Five stages, one record of every startup we've moved forward

01
Registration
02
Certification
03
Funding
04
Marketing
05
Compliances

Served

0+

Startups nationwide

Save up to 100%

on eligible startup taxes

Satisfaction score

0%

rated by founders we've worked with

Client outcomes

0%

of Technocrat clients reach the interview stage with investors

Certified

0+

Startups registered

Startup India

Certificate

7days, on average

Total disbursed

₹0+ Cr

disbursed to

0+

businesses, and counting

0+

Businesses granted a 3-year tax holiday

Funding
Guide 2025

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Frequently Asked Questions

Find answers to the most common questions about our services. Contact us if you need more personalized support.

Start by understanding your business idea, target customers, market demand, competition, investment requirements, and business model. Technocrat Oasis can help you create a practical roadmap for starting your business.

The right structure depends on your business type, ownership, investment, liability, compliance needs, and future plans. Common options include proprietorship, partnership, LLP, and private limited company.

You should evaluate market demand, customers, competitors, pricing, startup costs, legal requirements, funding needs, and your expected business model before investing significantly.

A business idea should be tested against customer demand, market size, competition, pricing, costs, and potential profitability. A structured business feasibility assessment can help identify opportunities and risks.

A business consultant helps identify business problems and opportunities and provides practical recommendations related to strategy, growth, operations, marketing, sales, funding, technology, and other business areas.

You may benefit from consultancy when starting a business, entering a new market, facing growth problems, looking for funding, improving sales, reducing operational inefficiencies, or planning digital transformation.

Our consulting areas include business planning, startup support, MSME growth, funding guidance, registrations, sales and marketing, technology adoption, AI automation, business development, and strategic growth.

Growth can come from better customer acquisition, stronger sales processes, improved marketing, new products, partnerships, operational efficiency, technology, and automation. The right approach depends on the business.

Requirements vary by business type and industry. Depending on the business, registrations may include business registration, Udyam/MSME, GST, FSSAI, trademark, licences, and other applicable registrations.

Udyam/MSME registration can provide access to certain benefits, schemes, and opportunities available to eligible enterprises. Businesses should check the current rules and eligibility applicable to them.

Company registration establishes a particular legal business structure, while Udyam registration provides MSME recognition to eligible enterprises. They serve different purposes and are not substitutes for each other.

Documents depend on the type of registration. They may include identity and address documents, business details, photographs, contact information, ownership information, and other documents required by the relevant authority.

Eligible startups can apply for DPIIT recognition through the applicable Startup India process. Eligibility, documents, and benefits should be checked according to the latest official requirements.

India has various schemes related to credit, entrepreneurship, MSMEs, startups, technology, employment, and business development. The appropriate scheme depends on your business type, location, sector, and eligibility.

Funding options may include business loans, working capital facilities, government-backed schemes, bootstrapping, angel investment, venture capital, strategic investment, or other financing methods. The suitable option depends on your business stage and requirements.

A clear business plan, proper financial records, suitable documentation, healthy credit history, realistic funding requirements, and the ability to demonstrate repayment capacity can strengthen a loan application.

No. Loan approval depends on the lender's assessment, eligibility criteria, credit profile, financial position, documentation, business performance, and other factors. No consultant can legitimately guarantee approval.

MUDRA is a government-supported framework for financing eligible micro enterprises through participating lending institutions. Eligibility, loan categories, limits, and terms depend on the applicable rules and lender.

CGTMSE facilitates credit guarantee support for eligible loans through participating member lending institutions. It is intended to improve access to credit for eligible micro and small enterprises.

Prepare your business model, company information, financial statements where applicable, funding requirement, use of funds, market information, business projections, customer or revenue data, and other documents relevant to the funding route.

Start by defining your ideal customer, building a targeted prospect list, creating a strong value proposition, and using suitable channels such as referrals, LinkedIn, email, networking, partnerships, content, and direct outreach.

Possible reasons include poor lead quality, slow follow-up, unclear pricing, weak sales communication, lack of trust, poor qualification, or an ineffective sales process. Reviewing the complete sales funnel can identify the problem.

A combination of targeted outreach, referrals, search, content marketing, LinkedIn, partnerships, networking, industry databases, and automation can create a stronger B2B lead-generation system.

Define each stage of your sales funnel, qualify prospects properly, establish follow-up processes, track leads in a CRM, measure conversion rates, and continuously improve the stages where prospects are dropping off.

Yes, when it is connected to a clear business objective. SEO, content, social media, paid advertising, email, local search, and other channels can help businesses reach relevant customers.

Businesses can explore SEO, referrals, partnerships, B2B outreach, content marketing, networking, existing-customer upselling, organic social media, and other low-cost acquisition methods.

AI can support areas such as customer service, content creation, research, lead qualification, sales follow-ups, reporting, data analysis, internal knowledge management, and repetitive administrative tasks.

Repetitive and rule-based activities are often good candidates for automation. Examples include lead capture, notifications, CRM updates, follow-ups, reporting, data collection, document processing, and customer communication.

AI automation can handle repetitive tasks, connect different business tools, process information, trigger actions, and assist employees with routine work. This can save time and allow teams to focus on higher-value activities.

Yes. MSMEs can use automation to improve productivity without necessarily building large technology teams. The best automation opportunities depend on the company's existing processes and tools.

An AI agent is a software system that can use AI to understand information, make decisions within defined rules, and perform tasks using connected tools. Businesses can use agents for areas such as support, research, sales assistance, and workflow management.

Not always. Many businesses can begin with the tools they already use and connect them through suitable automation platforms, APIs, CRM systems, and AI services.

Technology can improve customer management, marketing, billing, inventory, communication, reporting, lead generation, operations, and internal workflows. Digital transformation should focus on practical business outcomes rather than technology alone.

Yes. Existing businesses can use consultancy to identify growth opportunities, operational problems, sales bottlenecks, technology gaps, new revenue opportunities, and areas where processes can be improved.

That is common. A business assessment can help identify the main challenges by looking at areas such as customers, sales, marketing, operations, finances, technology, and strategy.

It generally begins with understanding your business, goals, challenges, current processes, and available resources. Based on this assessment, suitable recommendations and an action plan can be developed.

Yes. Business challenges differ by industry, size, location, stage, customers, and resources. Recommendations should therefore be based on the specific situation rather than using the same solution for every business.

Our initial business consultancy is completely free. You can discuss your business idea, challenges, growth plans, funding requirements, or technology needs with us without any consultation fee. If any separate paid service is required, we will clearly explain it to you beforehand.

Useful information includes your business overview, current challenges, goals, products or services, target customers, existing sales and marketing activities, financial information where relevant, and any specific questions you want to discuss.

Share your business requirement, challenge, or goal with us. We can understand your situation and help identify the appropriate consulting, technology, funding, marketing, or business-growth support for your needs.
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